About Userfront

Our mission:
To help software companies succeed

Userfront is an auth and identity platform that allows software companies to serve free, freemium, and enterprise customers from one place.

Our funding
Userfront began as part of StartX, a non-profit startup accelerator and founder community associated with Stanford University. Stanford University soon invested, along with several prominent angel investors. SignalFire led Userfront's first venture financing, and WestWave Capital led Userfront's second venture financing.
Stanford University logo whiteStartX logo whiteSignalFire logo whiteWestWave Capital logo white

Our story

Userfront was founded to solve the auth problem.


The "auth problem"

After many years of using all kinds of different tools for auth, the team formulated the problem as:

It's easy to get auth wrong, and takes a lot of ongoing knowledge and effort to get it right.

Mid 2020

Listening to developers

Instead of building a product right away, the team spent 3 months talking to 150 developers and teams about auth: what they use, what they like and don't like, and the problems they face.

Through these conversations, the team learned that virtually all problems in auth stem from the same thing: complexity.

Late 2020

Solving complexity

Rather than focus on specific features, the team focused on removing complexity and adopted the following philosophy:

  • Userfront should have all major features
  • Userfront should be secure by default
  • Userfront should be easy to use without deep domain knowledge


Core product buildout

The team set to work designing and building Userfront from the ground up, with a focus on engineering to remove complexity from all systems, interfaces, APIs, and SDKs.

The team has also dogfooded the platform from the beginning: Userfront is built with Userfront.

Mid 2021

Beta users

With core features in place, Userfront opened its platform to beta users in mid-2020.

Many of these teams had spoken with Userfront a year earlier, and they were excited to see early solutions to their problems.


Dozens of applications, first customer ūüéČ

Developers and their teams set to work building with Userfront: from creating new applications to migrating existing systems to adding mobile apps and more.

The Userfront team celebrated small wins, and continued working closely with developers to improve and clarify all parts of the platform.


Hundreds of applications

With each new application, conversation, and product iteration, Userfront has continued to improve and deliver on its promise to secure the internet by removing complexity.

Userfront is deployed in virtually every major language and system configuration, and happily used by hundreds of organizations around the world.


Fortune 500 and beyond

Userfront welcomes its first Fortune 500 accounts to the platform, helping Userfront customers handle their login and access control with the highest standards for security and compliance.

The Userfront team remains humbly dedicated to solving the auth problem, and hopefully, to offering a solution for millions of developers and teams.

Our philosophy

We operate Userfront with the following principles:

Secure by default

  • Userfront should always favor pre-configured options that are secure.
  • Userfront should provide automated updates everywhere it can, and notify admins of potential updates everywhere else.
  • Userfront should meet and exceed the highest compliance standards for security.

Expertise optional

  • We should assume competence, not knowledge from our users. Our users are smart, and they choose to spend time on their business instead of on auth.
  • We should use plain, consistent language at all times.
  • We should avoid complicated diagrams and interfaces. If something is hard to understand, it's our job to remove the complexity.

Your system, your users

  • Userfront is infrastructure for other applications. User data belongs to those applications.
  • Userfront should have world-class logging, reporting, error messages, and tooling to help teams understand their users at all levels.
  • Userfront should make it straightforward to import, manage, and export users for any need.

Userfront is based in California

We have offices in the United States,
and we build software for businesses around the globe.

Contact us

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Join us online

If you have technical questions or want to follow along, find us on GitHub, Twitter, and LinkedIn.